Sunil Muniraj
- Story telling isn’t a new concept; it is just an old one which we have been
hearing right from when we were small. At
some point or the other, for sure all of us would have got convinced with the
fairly tales what our parents used to tell. When those stories are influencing
children very deeply, why not the stories related to marketing would also
influence the customers?
Story
telling is actually one of the effective and of course most powerful tool which
helps in driving a lot of potential customers. When stories have so much power
in attracting, inspiring and encouraging people, I guess this is the right time
to consider story telling as one of the major aspect in your marketing campaigns.
Few
months back, when I was glancing through some websites, I came across an
inspiring quote from Maya Angelou, who was one among the famous American
poets. Look here what she says about
story telling - “People will forget what you said, people will forget what you
did, but people will never forget how you made them feel.” So, how will you make your customers feel? It
can only be done by telling an attractive story.
Here
are some points on why you must consider storytelling as one of the aspect in
your marketing campaigns.
1. Stories
Actually Portray What You Want To Tell
Suppose,
let’s take a situation, where you are a guest for some event and you get a
chance to give lecture in front of thousand’s or hundreds of people. In that
case, if you just keep on blabbering something in front of them, it is obvious
that they lose interest in your lecture. Instead if you start portraying your
views like a story, people actually get a picture about that and they listen to
your words. When storytelling is of such importance, why not, you can use the
same strategy in your marketing campaigns also.
2. Stories Create
Emotions Among People
The
main aim of all the companies is to catch the consumer’s attention. As humans
are emotional beings, you can easily make use of this for stirring your
marketing campaigns. When you tell a story with emotions, it is indirectly
playing with their sensitiveness. Emotions actually have a high impact on the
advertisements. So, keeping emotions as your subject, you can start telling
stories about your brand and create awareness among them.
3. Stories Help In Attracting More People For
Your Marketing Campaigns.
In
order to attract more and more people for your marketing campaigns, you need to
focus and understand what your customers really want. Unless and until, the
customers are not happy with your business, they are not likely to buy the
products from you. So, keeping this into consideration, make sure you focus on
making them happy and not on your marketing efforts.
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