Wednesday, 21 December 2016

Sunil Muniraj - How Story Telling Influences Marketing

Sunil Muniraj - Story telling isn’t a new concept; it is just an old one which we have been hearing right from when we were small.  At some point or the other, for sure all of us would have got convinced with the fairly tales what our parents used to tell. When those stories are influencing children very deeply, why not the stories related to marketing would also influence the customers?

Story telling is actually one of the effective and of course most powerful tool which helps in driving a lot of potential customers. When stories have so much power in attracting, inspiring and encouraging people, I guess this is the right time to consider story telling as one of the major aspect in your marketing campaigns.

Few months back, when I was glancing through some websites, I came across an inspiring quote from Maya Angelou, who was one among the famous American poets.  Look here what she says about story telling - “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  So, how will you make your customers feel? It can only be done by telling an attractive story.

Here are some points on why you must consider storytelling as one of the aspect in your marketing campaigns.

 1.  Stories Actually Portray What You Want To Tell

Suppose, let’s take a situation, where you are a guest for some event and you get a chance to give lecture in front of thousand’s or hundreds of people. In that case, if you just keep on blabbering something in front of them, it is obvious that they lose interest in your lecture. Instead if you start portraying your views like a story, people actually get a picture about that and they listen to your words. When storytelling is of such importance, why not, you can use the same strategy in your marketing campaigns also.

2. Stories Create Emotions Among People

The main aim of all the companies is to catch the consumer’s attention. As humans are emotional beings, you can easily make use of this for stirring your marketing campaigns. When you tell a story with emotions, it is indirectly playing with their sensitiveness. Emotions actually have a high impact on the advertisements. So, keeping emotions as your subject, you can start telling stories about your brand and create awareness among them.

3.  Stories Help In Attracting More People For Your Marketing Campaigns.

In order to attract more and more people for your marketing campaigns, you need to focus and understand what your customers really want. Unless and until, the customers are not happy with your business, they are not likely to buy the products from you. So, keeping this into consideration, make sure you focus on making them happy and not on your marketing efforts.

For More Content:

Monday, 7 November 2016

Best Marketing Tips for More Clients - Sunil Muniraj

Being one among Bangalore's start-up founders, Sunil Muniraj discovered a handful of secrets that allowed him to multiply his customer base, during his initial days of entrepreneurship. 

Let us see what they are - 

1. Possessing a deep understanding of target audience is essential to grab customer's attention.

2. Trying to call as many as relevant customers daily to make sure at least few of them results in lead conversion. 

3. Staying active across the social media sites offer a good platform to catch hold of potential customers.

4. Client conversion takes place mainly when calls are backed with follow ups. 

5. Offering discounts creates magic in customer retention. 

6. Create effective strategies for successful advertising campaigns. 

7. Continue attending trade fairs and other related events to broaden your network. 

For More Marketing Tips:

Tuesday, 1 November 2016

How to Register Your Start-Up In Bangalore?

Being one of Bangalore's start-up founders, I can very well comprehend the essence of getting your company registered. This is so because once you take the decision to register your company, only then your business idea will take an actual form. From my personal experience, I can assure you that registering your start-up in Bangalore might not be a smooth procedure, but if you follow few legal methods then it won't turn out to be that tedious as well. 

How to Register Your Start-Up In Bangalore?
Appointed under section 609 of the Companies Act 1956, registration for all types of companies in India is supervised by the Registrar of Companies (ROC). For the easy functioning of registration processes, each Indian state is assigned with a ROC. The entire process will involve a number of steps which are briefly mentioned here. 

1. Director identification number (DIN) needs to be obtained online, which will take one day.
2. You need to invest a week's time to obtain the digital signature certificate. Even this step has to been done online.
3. Reserve your company name with the Registrar of Companies (ROC) online. This will be requiring two to three days.
4. Print the vetted Memorandum and Articles of Association. Remember not to delay this step more than six months from name approval.
5. Get your company documents stamped either from an authorized bank or from the superintendent
6. Minimum of two subscribers need to sign your Memorandum and Articles
7. You need to get the certificate of incorporation, which will again take three to seven days of time.
8. Make a seal
9. You will be needing a Permanent Account Number (PAN), either from the NSDL or UTI
10. For the deduction of income tax from your accessing company, you have to create one Tax Account Number (TAN)
11. Register for VAT with the sales tax officer
12. Register with Employees' Provident Fund organization
13. Filling for government approval before RBI/FIPB for foreigners and NRIs

For More Details:

Tuesday, 25 October 2016

How to have growth - business suggestion for startups

As a startup founder myself, I can completely comprehend the urge that runs beneath a budding businessman, for immediate recognition. When I started off with Sagacious InfoSystems, way back in 2010, even I was under the same impulsion. But gradually, time made me learn, that success is not something to be attained over a night's journey. Neither there is any magical recipe to tame it so easily. However, in these years of entrepreneurship I have got to realize that if a startup businessman maintain certain parameters, then LADY LUCK will not take much of her time to smile on him. 

How to have Growth - Business Suggestions for Startups

According to my experience, no organization can grow until and unless it is supported by creative and skilled professionals. So, the foremost business suggestion for startups, from my point of view will be to hire the right person for the right profile. 

Secondly, many of us in the pursuit to enlarge customer base forget to nurture the already existing ones. When you are still in your blooming days, concentrate more on the present clients. Try to retain them by implementing some customer loyalty programs. This way it is easier to get established in the market. 

Next is to avert risks. I agree, that keeping everything under control is not possible at every point of time, but then small businesses are easily prone to dangers such as loss of valuable data or product designs. This can actually not only break the customer trust but can also ruin the business all together. As a business suggestion to startups, I would advise to safeguard company policies through insurance providers. 

Another imperative trait a startup should possess is the ability to adapt as per the transformation in the market. Whether it be in terms of brand services or product, a responsive approach towards development will quickly gear up a business for speedy growth. 

And last but not least, never neglect on customer experience. This is so because a satisfied customer can uplift the image of your brand by letting people know about your existence.
Thus, keep playing on your tricks and soon you will attain the position you had always wished for. 

For More Suggestion:

Monday, 24 October 2016

How Karnataka Government Is Helping Startups To Get Established

It is nice to see that the Government of Karnataka is showing interest in lending helping hands to all the aspiring entrepreneurs. Being the co-founder of an IT organization, I can completely comprehend how monotonously tough it is to offer complete reality to your dream idea. And in midst of all these efforts, if you get a support system to rely on, you can obviously know better days are on its way. 

Now, anyone with a constructive idea for entrepreneurship can register with the Karnataka Startup Cell. Once the idea gets approved, they can expect the government to fund them. In the mean time, they can start off their idea from any location of their wish; be it home or some rent place. The best thing is, the state government is ready to pay Rs. 50 lakhs for a potential idea, lacking in revenue, to take shape of its own. 

Specially owning to the number of startup companies budding out in the IT hub of the southern state, in my option, the government is seriously doing a tremendous task to convert the urban into a world-class ecosystem. But the catch is, besides being a member of Karnataka Startup Cell (KSUC), the startups should as well fall under the following categories to take benefits of startup funding -

  •      50% of the employees should be operating in Karnataka
  •   The startups revenue should be below 50 crores
  •   If  the organization is a Biotechnology Industry then it has to be less than seven years old and if it is an IT industry, then it has to be less than four years of age
  •     Your startup should be a technology based one
By 2020, the Karnataka Government foresees to assists the growth of 20,000 fresh businesses with the help of this startup policy. What portion of assistance who gets is not that an imperative question, but the thing is at least the government is willing to render its support - is the main thing to feel appreciative off.